The Come Back Effect

The Come Back Effect: How Hospitality Can Compel Your Church's Guests to Return by Jason Young and Jonathan Malm is a helpful guide. It not only will benefit those that are trying to be most hospitable in the church environment but those that are trying to increase customer service in any environment.

I was really impressed by this book because the authors go above and beyond in identifying any problem areas that guests may find. They walk the reader through all aspects of the church going experience and problems that can be found at every step. For example, a mother with young children may have difficulty with getting inside the church by herself or a new member may feel overwhelmed by visiting. This book discusses different ways to get in the mindset of the guest so that problems are not only prevented but that the guest is treated so well that they are blown away by their experience.

Though this book does focus on the church setting, this would be a good book for anyone in business that would like create a more positive customer experience.

I received this book from Baker Books in exchange for my honest review.

Comments

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